Challenge
Design a user-centric and innovative approach to introduce life insurance to the new generations by bridging the gap between traditional products and their unique needs and values while also being creative and engaging.
Solution
Create a life insurance feature that is focus on the positive impact that ensure an exciting and enjoyable life instead of worrying about death.
Table of Content
This UX case study is part of the final project for Portfolio Plus, a program designed by Skilvul. The project, called "Last Wish," is a collaboration with Bank Jago to help student’s learn UI/UX design and create UI/UX portfolio.
The goal in this project is to create a design solution that will help Bank Jago meet their business goals and their user’s needs.
My Role
UI/UX Designer — Responsible for creating the visual and interactive elements of the design challenge.
Scope of work
UI / Visual design, Brand, Interaction design.